I enjoy the insights these old adverts provide into the everyday social & commercial life of Central London nearly 80 years ago. The guide is packed with adverts and many more of them can be found on my Facebook page.
I wonder, are such specialist pipes still being produced today?
Bargains to be had at the Lost Property Office:
All your household's spring needs could be catered for in one place:
Pleating to make you look slim:
A gadget-free man's pipe:
To be really fashionable you needed to have your indentation measured scientifically:
Where can one still buy a decent quality, pure wool, chest protector or pair of pyjamas?
SEO for the inter-war years?
I wonder how many cuckoo clocks the average family required in the 1930s.
A new false eye, fitted within the hour, marvellous!
They "Spare no pains in fitting" this genuine truss:
Still going strong, I think it's the only business in the whole guide that is, the venerable umbrella and walking stick supremos: James Smith & Sons.